Most Canadians purchase life insurance before major milestones in their lives

Life insurance decisions are often made in the first third of the year

TORONTO, April 13, 2011 - Canadians are most likely to consider buying life insurance in the first third of the year says quote comparison website Kanetix.ca. Of life insurance quotes compared on Kanetix.ca in 2010, 44.2 per cent were sought in the first four months of the year.

In The most popular months when Canadians buy life insurance Kanetix® says most quote comparisons for life insurance quotes occurs in the first third of the year as Canadians start to consider major milestones in their lives in the months to follow. Events like getting married, buying a house and starting a family - are all factors considered at the start of a new year.

Near the end of the year, Canadians are less likely to think about purchasing such life insurance products as term life insurance. On quote comparison website Kanetix.ca, only 26.1 per cent of all life insurance quotes Canadians obtained were in the last four months of the year.

Regardless of when someone decides to purchase life insurance, Kanetix.ca reminds customers, as their life changes, so will their policy coverage. For example, single family coverage will change upon buying a home, getting married and having children.

About Kanetix®

Launched in October 1999, Kanetix was Canada's first online insurance marketplace. The Kanetix marketplace has since grown to include not only online insurance comparisons, but also mortgage rates and credit cards making it Canada's leading national, online insurance, mortgage and credit card comparison service.

The Kanetix comparison shopping service brings together insurance, mortgage and credit card providers in a one-stop shopping environment for consumers looking to save money. Each day, thousands of consumers visit the Kanetix website at www.kanetix.ca to compare insurance and mortgage quotes as well as credit cards from a variety of Canadian financial product suppliers. Users select the product of their choice, obtain a quotation and complete an online application or, with the help of Kanetix, connect with the provider to purchase or apply for the product over the phone.

For more information, visit Kanetix.ca or contact:

Kanetix Ltd.
publicrelations@kanetix.ca.